The Color Group
Wrapping design gives students experience with client
Students in the Commercial Art and Multimedia class at the Center for Career Services recently worked on a special assignment. Their work was not for a grade, but rather a point of pride of having their design selected by a client. Each individual student had an opportunity to design something.
Students were tasked with developing a vehicle wrap, an ad that covers the entire or partial exterior of a vehicle.
Students were working for Graphics by Color Group, based in Hawthorne. Their designs went before a panel of judges comprised of staff at the center and five were selected to present to the client.
Teacher Damian Powers said he and the design firm have had a good relationship throughout the years and that several of his students have worked there as interns.
This winter, the firm reached out to Mr. Powers, asking if he was interested in having his students assist with this design project. He jumped at the opportunity.
“The students did a really nice job,” Mr. Powers said. “It’s all original artwork. There was a big variety. I wish I could have shown them all to the client.”
The project began with the president of the firm, Marc Weinstein, visiting students to discuss ideas. He later sent the students his company’s logo, which he hoped to have incorporated into their designs.
Students took photos of the van to create a template. From there, they began to creatively fill the template with their own designs.
“You have do your best,” student José E. Mendoza, a senior at New Rochelle High School, said about this project. “You have to make it pop.”
An important component, José said, was to ensure that the wrap was legible and that all of the company’s vital information was included.
“There was a bit more pressure because you have to satisfy a client and meet deadlines,” he said.
Russell Renaldo, a senior at Eastchester High School, began his design with the logo.
“I wanted to use something different for the van,” he said, explaining that he made minor adjustments to the logo, creating a simpler, but similar, design.
Working for a client was not a concern for him, he said, as he took a more laid back approach to this particular assignment.
“It’s good to have experience with an actual company,” Russell said. When working with a client, Russell noted, “you can’t do what you want.” Adding, you have to keep in mind the clients input.
Once a final design has been selected, the image will be enlarged by Mr. Powers’ students. Students in the Collision Technology classes will apply the wrap to the van.